As a business, it is inevitable for you to recognize the power of the internet. If you fail to appreciate what the internet can do for your business, chances are that you will drive your business to zero. A good example of this idea is Barnes and Noble (B&N) which is a leading bookstore in America. Back to the dot com boom, the company saw the internet as a passing cloud that will not last for long time. As such, they continued using their brick and mortar model which later proved to be very inefficient. Companies such as Amazon came and overtook the multibillion dollar empire. Today, the company has fired thousands of employees and shut down tens of stores. As an entrepreneur, you don’t want to be in such a situation. No matter the business that you are in, you need to realize that the internet is here to stay and failure to align the company to the spectrum. Therefore, this article explains a thing or two about Shopify. This is one of the easiest methods to convert your brick and mortar store to an online business within a short period of time.
What is Shopify?
Shopify is a software that was launched in 2004 with the aim of helping SMEs to capture the online market. In the past, creating an online store was a very expensive thing that took a very long time to be accomplished. As such, it is important to note that designers back then made a lot of cash by selling shopping carts and other applications. However, with shopify, anyone with the dream of venturing into the online market could easily create his own store within a very short period of time which is absolutely important.
What can Shopify do?
Shopify can do anything that you want for a good online store. Using the program, it is very possible to come up with a store that has all the features that you would desire. For instance, if you want to an e-commerce store that has a social aspect using social plugins, shopify can do that. If you want a store where the items are categorized in a good manner, then shopify can help you in this. Simply said, Shopify can have anything that you can think about when it comes to online shopping.
Who can create a Shopify store?
It is important to note that anyone with passion about the web is able to create a good Shopify store. However, it is important for you to get a good company that specializes in Shopify installation and customization. The benefit for this is that there are many things that needs to be done in a good shopify store so that it can be perfect. One of the main aspects that would require the effort of a good shopify designer is SEO. This is where the expert uses his expertise and knowledge to accelerate the website to the top of the search engines. In addition, the expert will be good in the customization of the theme of the shopify website.